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| | Importance of design |
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| Success in the market depends on more than just technical innovation. Functionality alone is no longer good enough. Great design is now central to convincing customers to buy. |
In the past, functionality has always been our major selling point. Now we want to build on this excellent and robust grounding, with our exciting new focus on design.
We have already incorporated this new philosophy into our LIFEBOOK Q2010 notebook, SCALEO desktop and ESPRIMO Q5000 Mini PC. Over the coming year we intend to extend it across our entire product range. We not only want to develop and make the best IT products in the world, but the best-looking too.
Winning designOur LIFEBOOK Q2010 was voted winner of two leading design awards – the red dot: best of the best product design award for distinction in high quality product design; and the iF International Forum Design: product design award 2007. Even more recently, our SCENICVIEW P22W-3 and SCALEOVIEW Q22 were awarded the iF International Forum Design: product design award 2008. |
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